We’re not short of logo redesigns in the past 12 months; Uber went all out with a brand new logo & adaptive colours for different markets. Co-op ‘just’ gave their brand a welcome refresh this last month.
Netflix has updated their logo across Facebook and Twitter, and it’s bad.
I don’t usually comment on brands who re-design their look or update their logo, after all, it’s their brand and means a lot to them. The Netflix update has ruffled my feathers. I’ll tell you why.
1) It’s cold
The new update is cold, brash and emotionless. This is a brand all about culture, movies from across the globe and ground-breaking new series. I get a feeling that they’re trying to make a statement, but it’s resulted in a cold and intimidating design that’s not user-friendly.
2) It wasn’t needed
I’m not one to stick with old ways of doing things, and I don’t believe in the saying ‘if it’s not broken don’t fix it’. But, on this occasion I’m not sure it was even in need of an update, the old logo was clear and to the point, it was friendly and welcoming.
3) It’s a copy cat
Poor Netflix is not to know, but they have pretty much copied my favourite online news site: Prolific North. Now, not all design is original, but the design is strikingly similar to a site I read every day. I’ll now have to double check if I’m on Netflix or Prolific North next time I see the big Red ‘N’.
Okay, it’s not a big deal, and so far it looks like it’s just the logo that has been updated. No company will ever get a re-brand right as someone, somewhere will never be happy. It does show, though that when users are engaged, and passionate about a brand; any small change will be noticed.
I love Netflix, and I love Prolific North. Will it stop me watching Netflix? Nope.