3 Reasons User Experience Is Important For Mobile Apps

By 1st November 2015 April 27th, 2017 Design, Dreamr

User Experience, 3 Top Tips To Succeed

In today’s competitive marketplace, a mobile app can really make you stand out from the competition, especially as mobile browsing rates are increasing every year. However, for your app to be a success, you need to make sure that it is easy to use and intuitive, and that’s where user experience (UX on Wikipedia) design comes in. So, here are three reasons user experience is important for mobile apps.

1. Beat the competition

In today’s crowded marketplace, it is harder to run a successful online business than ever before. That’s why you need to make sure that you beat your rivals and competitors from the start, and aren’t left catching up from behind. This means that your website and mobile app need to be better and easier to use than everyone else’s, which is where good user experience design comes in. If your business and a rival company sell the same products or offer the same services for a similar price, it’s going to come down to which of your apps is easiest to use. By implementing good user experience design from the start, you’re ensuring that your app outmatches that of your competitors, making it easier for you to dominate the market and stay ahead.

2. UX can reduce support costs

User experience is often thought of only in terms of how it can directly benefit businesses financially in terms of the customer, e.g. through sales or increased customer satisfaction. However, good user experience can also benefit your business’s or brand’s finances in another way — by reducing support costs. Think of it this way, if your mobile app is easy to use and intuitive, you’re going to have fewer confused customers contacting your support department for help on how to use it. This means that you can scale back this department, which will save you money in the short and long term.

3. Customer satisfaction and loyalty

If your mobile app has good user experience design and is easy to use, your customers will come back — it’s as simple as that. Therefore, focusing on user experience from the start can help ensure customer satisfaction and loyalty as your business grows and develops.

So, there you have it, three reasons that great user experience design is important when it comes to designing mobile apps. If your business needs a mobile app to help it grow, or you’d like to review your current mobile app to see where it could be improved, contact us today at Dreamr in Manchester to see how we could help your business.

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